branding & campaigns
Orange
The campaign was designed towards implementation of the client’s strategy to introduce the next step in the competitive mobile market. As a Lead Designer on this project I designed brand abiding assets, including booklets, posters, street banners and sale stands.
COD Campaign
That campaign was directed toward protection of children’s human rights. I was commissioned to develop a campaign bringing awareness about violence in the family. I decided to go direct with a bold message. The black color brings emotions, and the content is underlined with a “punching” image.
Wedel
Wedel is a traditional confectionery brand on the Polish market with a „fast pace” evolving strategies. They welcomed my iniciative towards campaign and new presentation of their products. That includes selling stands, brochures, promotional posters and product packaging, BTL marketing, POS stands, design for landing pages or newspaper adverts.
Huawei
National campaign of the mobile giant targeting a generation of young, tech-savy audience to introduce new mobile model and diverse services of their well known brand. As part of this project, I created mock-ups for the expo and mobile sell-point. Also, I worked on collateral such as product information boards, booklets, hand-outs and branded mobile content.
Kania
Kania is a gourmet producer and has a well established place in the Polish food industry. The company commissioned WaSP to revitalise and rebrand their overall look. As an Art Director I have reshaped the brand guidelines including strong and bold colour scheme, typography and overall layout of the main theme and packaging standards. I also guided Junior Designers in applying templates so the products would stand out from the range of similar products.
Polskie Mlyny
Whilst working for WaSP studio I was invited into competition for a new packaging concept. I introduced new, fresh and light design for pastas and bakery products.
